WHAT YOU SHOULD KNOW ABOUT COOKIES

FIRST OF ALL… WHAT ARE COOKIES?

Cookies are small text files that are stored on your computer or mobile device when you visit a website. For this section, we conveniently use “cookies” as an umbrella term for techniques such as cookies, Flash cookies and web beacons. They don’t take much space and they will be removed automatically when expired. Some cookies expire at the end of your internet session, while others will be saved for a limited amount of time.

SECONDLY… WHAT ARE THE DIFFERENT COOKIE TYPES WE USE?

There are different types of cookies with different uses. Some are there just to allow you to browse the website and see certain features. Some give us an idea on your browsing experience, i.e. when you have trouble finding what you are looking for, so we can improve and make your future visit as pleasant as possible.

Cookies set by SCK are called “first party cookies”. Cookies set by parties other than us are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognise your computer or mobile both when it visits the website in question and also when it visits certain other websites. We use first party and third party cookies for several reasons.

The most important cookies are the required cookies. They are essential and help you to navigate on the website and to use basic features, such as media plugins. Then there are functionality cookies that enable you to save your shopping bag, create a wish list and to save your shipping details for a quicker checkout. The performance and analytics cookies we use to improve our website. We also like to show you relevant offers. To manage this we collect browsing data, which may be linked to a unique identifier to allow us to understand how you interact with SCK across different platforms as described in our privacy statement ( click here for our privacy statement). Interaction cookies are used for you to interact with social media or to submit reviews. Targeting cookies, advertising cookies and social media cookies capture your preferences in order to show you relevant ads outside SCK sites. In addition, social media cookies may be used to track your activity over social media platforms.

NEXT… WHY DO WE USE COOKIES?

1. REQUIRED COOKIESare essential and help you navigate, move around on the website and see certain features (e.g. these cookies make sure your basket is saved during all the steps of your checkout process). These cookies are required to enable core site functionality. These cookies are stored for the duration of your browsing session.
2. FUNCTIONALITY AND ANALYTICS COOKIESare there so we can give you an even smoother customer experience (e.g. these cookies help you to save and remind you about your shopping bag and enable you to create a wish list). These cookies allow us to analyse site usage so we can measure and improve performance. These cookies may be placed by us or a third party on our behalf (see our cookie opt-out tool) and are stored for the duration of your browsing session.The web analytic services on our website and (mobile) applications are provided by Facebook Pixel (www.facebook.com). This means that when you visit our website or (mobile) applications, a cookie by Facebook Pixel will be stored on your computer or mobile device, except when your browser settings don’t allow for such cookies.This further means that when you visit our website or (mobile) application, various web analytics data (e.g. click-stream data, data from web beacons and tracking links and information stored in Facebook Pixel cookies) will be sent to Facebook for analysis for and on behalf of SCK. Please note that if you have created an online profile at our website or (mobile) application and if you are logged on in this profile, a unique number identifying this profile is also being sent to Facebook in order to be able to match the web analytics data to this profile.Facebook acts as an agent to SCK, which means that SCK solely determines the purposes for which the data is being used and that Facebook will not disclose the information to any third parties (except when required to do so by law or court order). In privacy terms, this means that SCK is the “controller” and Facebook the “processor”. You can find out more about the relationships between SCK and Facebook in Facebook’s privacy policy.
3. ADVERTISING AND SOCIAL MEDIA COOKIES
   • will remember your product and buying preferences or assist marketing efforts in other ways. These cookies enable us to share data, such as what you like, with our advertisers, so the advertisement you see can be more relevant to your preferences (sometimes referred to as “targeting cookies”).
   • help us to understand shopping behaviour of visitors. This enables us to keep improving our website, so shopping becomes easier and more pleasant, and to improve the marketing messages we send to our customers (sometimes referred to as “performance cookies”).
   • are used for you to express your opinion. These cookies will enable you to like or recommend us on social media and to chat with our service agents. But you can also advise our other (potential) customers by rating and reviewing our products (sometimes referred to as “interaction cookies”).
   • Our website and (mobile) application use re-targeting technologies that enable us to show our visitors, who were already interested in our shop and our products, advertisements from us on partner websites. We believe that the display of a personalised, interest-based advertising is more interesting for our customers than advertising that does not have a personal connection.
   • We also work with other companies who use tracking technologies to serve ads on our behalf across the Internet. These companies may collect non-personally identifiable information about your visits to our websites or (mobile) applications and your interaction with our communications, including advertising. Currently we use Google Display Network (GDN) to delivery these services to us. Information regarding GDN is available at: https://support.google.com/adwords/answer/2549063?hl=en. additional information

WHAT IF YOU DON’T LIKE COOKIES?

You can change your browser settings to delete or prevent certain cookies from being stored on your computer or mobile device without your explicit consent. The ‘help’ section in your browser should provide information on how to manage your cookie settings. Find out how this works for your browser here:

Internet Explorer: https://support.microsoft.com/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox: http://support.mozilla.com/en-US/kb/Cookies

Google Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647

Safari: http://support.apple.com/kb/PH5042

Opera: http://www.opera.com/browser/tutorials/security/privacy/

Adobe (flash cookies): http://www.adobe.com/privacy/policies/flash-player.html

If you do not wish information about your behaviour at our website or (mobile) application being collected and assessed by Facebook, you can apply for a visitor opt-out. This means that Facebook will, depending on the type of opt-out you choose, either anonymise the information it collects (but keeps collecting the data) or stop collecting information about your visit at all. This visitor opt-out requires you to accept a cookie being stored on your computer by Facebook.

If you would like to opt out of the service of ads based on the use of re-targeting technologies (currently served by GDN), you can visit: http://optout.networkadvertising.org/#/. You can always contact us for further information if your opt-out options are unclear.

HOW OFTEN WILL YOU UPDATE THIS COOKIE STATEMENT?

We may update this Cookie Statement from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Statement regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Statement indicates when it was last updated.